Finance · Strategy · Operations

Christopher
Chenyi Keyser

Building the financial infrastructure that lets ambitious companies scale. From startup accounting to boardroom strategy, turning numbers into narrative and complexity into clarity.

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Before there was a finance team, there was a staff accountant closing the books alone at a veterinary startup that was growing faster than its infrastructure could handle. Christopher Keyser joined BetterVet when it was still figuring out what it wanted to be. Within four years, he helped answer that question.

From supporting a $40M Series A to engineering the financial architecture that carried the company through acquisition, merger, and restructuring, Christopher became the person leadership turned to when the stakes were highest. When the CFO departed, the board chose not to hire above him. That decision told the full story.

Today, as an Associate in Restructuring at G2 Capital Advisors, he advises middle-market companies navigating the same kind of inflection points he lived through firsthand. He builds models, sure. But more importantly, he builds clarity — translating financial complexity into the strategic insight that boards, lenders, and operators need to move forward with conviction.

A progression built on
showing up when it matters

2026 — Present
Associate, Restructuring
G2 Capital Advisors · Boston
Advising middle-market companies on turnaround strategy. Building integrated financial models, 13-week cash flow forecasts, and operating plans for clients navigating complex transitions.
2025 — 2026
Finance Manager (FP&A & Operations)
The Vets · Boston
Led the entire finance function post-merger, reporting directly to the CEO and Board. Orchestrated $30M+ in revenue oversight, built P&L frameworks across 27 cities, and drove a 50% margin improvement initiative. The board trusted the work enough to not hire a CFO.
2024 — 2025
Assistant Controller
The Vets (post-acquisition) · Boston
Integrated two ERP systems in 90 days, consolidated 12 legal entities, and migrated $15M in revenue recognition without material restatement. Designed the board reporting package from scratch.
2022 — 2024
Senior Accountant → Assistant Controller
BetterVet (acquired by The Vets) · Boston
Implemented Oracle NetSuite, supported the first institutional audit, and drove $300K in G&A savings. Scaled finance infrastructure from 6 to 20 locations. Managed a growing team and earned the trust of the C-Suite along the way.
2021 — 2022
Staff Accountant
BetterVet · Boston
The starting line. Executed month-end close across multiple entities, supported due diligence for a $40M Series A, and built the daily cash flow reporting that investors relied on every morning.
2019 — 2022
Emmanuel College
B.A. Economics & Finance · Boston
Technical Project Manager and Technology Associate. Managed a team of 8, led the campus through remote work transitions, and discovered that the intersection of systems and people was where the interesting work lived.
$40M
Series A Supported
27
City-Level P&Ls Built
32%
EBITDA Improvement
12
Entities Consolidated

Thinking out loud

Finance Operations
What Nobody Tells You About Scaling Finance at a Startup
You don't get to build the plane before takeoff. You build it mid-flight, with passengers onboard and turbulence ahead.
M&A Integration
90 Days to Merge Two ERPs Without Breaking Everything
Twelve entities, two systems, zero margin for error. The playbook for post-acquisition financial integration nobody writes down.
Leadership
When the Board Doesn't Hire Above You
What happens when trust replaces title. On earning a seat at the table without the formal invitation.
Get in Touch

Let's talk.

Whether it's about finance, strategy, or just a good conversation — I'm always open to connecting.